Over 150 million tons of single-use plastics and Styrofoam end up in landfills and waterways every year. Our "For Every Single Use" campaign positioned YETI's durable drinkware, bags, and coolers as a lasting alternative to disposable products. Through clever copy, we contrasted items designed to be thrown away with products built to stay out of the landfill.
Role: Senior Copywriter | Art Director: Michelle Maben | Copywriters: Robert Fraze, Matt Klugman
